The Power of User-Generated Content: Building Trust and Community

In today’s digital world, where everyone is constantly bombarded with advertisements and polished marketing campaigns by marketing agencies, it’s easy to become skeptical about what brands say. That’s why user generated content has become such a game-changer. It’s not just a buzzword—it’s a powerful way for brands to build trust,…

If you’ve scrolled through Instagram and bought a pair of shoes without ever leaving the app, or tuned into a TikTok live shopping event and clicked “buy now” before the host even finished their sentence, you’ve experienced the new frontier of social media marketing: social commerce. In just a few…